About this site

SPORTS AD. is an independent guide to Sydney Sweeney’s Novig Just Sports campaign. Watch the official commercial scene by scene, find the campaign photos and read sourced answers about the partnership and the public response.

This site is run by an independent editor. It is not affiliated with Sydney Sweeney or Novig, and it receives no payment from either. The homepage and the controversy, partnership and photo articles carry labeled ads from the Adsterra network; advertisers do not see or influence our coverage. See Privacy.

Editorial standards

• Sources are linked beside the facts they support, and each article shows when they were last checked.
• Statements are attributed to the person or outlet that made them, with the date they were published.
• When something has not been disclosed, such as Sweeney’s fee, we say so rather than estimate it.
• Campaign photos come from Novig’s press folder and are credited to Novig.
• We do not link to betting sign-ups, promotions or referral codes.
• Corrections are made as soon as an error is confirmed.

Image rights and removal requests

The campaign photos and the video poster on this site are Novig’s promotional stills from its press folder, used for news commentary and credited to Novig. We claim no rights in them.

If you hold rights in an image or other material on this site and want it removed, write to us through the Contact page with the page address, the material concerned and the basis of your request. We act on valid requests within 24 hours.

Corrections and updates

No corrections have been needed so far. New developments are added to the dated timeline, and each article’s “Sources checked” date changes when its content is reviewed.

Explore

Start with the official ad, the partnership and pay, the campaign photos or the responses to the ad.

Found an error or have a source question? Contact us.